Brand development Palm oil is the most popular vegetable oil across the world with demand outstripping supply. West Africa has tremendous potential to grow production without the environmental issues prevalent in South Asia. Our client VoltaRed have made a multi-million pound investment in the cultivation and processing of palm oil in the Volta region [...]

Having been united through acquisition, three established educational software brands now needed to be integrated into a cohesive proposition to take to market.  Because these brands utilised different sales channels to the new parent company they couldn’t be integrated under the group brand. Each of the three brands was well established and had excellent brand [...]

Creating a group brand strategy The new owners of the Laboursite group wanted to galvanise this group of disparate construction services businesses each of which operated independently and under a different brand. Lyons was asked to devise a new brand strategy that would unite the businesses, both visually and culturally. After undertaking [...]

Creating and implementing a professional bid process Following a downturn in the bid success rate, RM Education asked Sue to review recent submissions and advise where improvements could be made. RM’s immediate reaction had been to focus on the quality of the bid documentation; however the "bid" was symptomatic of an over emphasis [...]

Strategic member of the bid management team Sue works as a key member of the best practice team on framework bid submissions; contributing at a strategic level and critically challenging thought processes and responses in a positive way. She has worked with the team to develop a structured approach to bid management that sets [...]

RM Education - strategic forums Through the delivery of a national programme of state-of-the-art Strategic Forums, we challenged RM’s ‘norm’ for Senior Leadership events. Sue, you have set a new benchmark in challenging the norm, setting the target high, taking a risk, selling an idea and delivering something unique, new and totally [...]

Joint venture bid management Following a 3-month interim project, offering Bid Management support at VolkerStevin, Sue was asked to manage a joint venture team of VolkerStevin, Atkins and Boskalis (VBA), in a crucial bid to become an Environment Agency (EA) partner. Sue facilitated the team to develop customer-focused, compelling propositions, for [...]

Aviation bid strategy In the first instance we provided Bond with last minute reviewing services for a bid in the Emergency Services sector. We were able to work with the team to produce copy that conveyed how Bond presented added value in their solution. Simple adjustments in tone and approach, the inclusion of key [...]

Online strategy Kerboodle is Nelson Thornes’ market leading online teaching, learning and assessment service for teachers and students from KS3 to A level. Working alongside the Online Services Director, Sue Lyons was engaged to create the marketing strategy to support the launch of a new online curriculum content service. Sue developed [...]

Proposition development and marketing strategy Following the development of a new service offering, Point2Protect was ready to launch to the UK Schools market, but needed support to create the marketing strategy. Due to Lyons’ extensive experience in this sector (gained over 20 years of marketing to the commercial side of education) we were asked [...]