Having been united through acquisition, three established educational software brands now needed to be integrated into a cohesive proposition to take to market. Because these brands utilised different sales channels to the new parent company they couldn’t be integrated under the group brand.
Each of the three brands was well established and had excellent brand perceptions so the new brand architecture had to be subtle.
A new brand strategy was developed including brand values, essence, positioning and messaging. Brand logos were adjusted to create more visual synergy and dual brand versions were created to introduce the new ami education solutions group brand.
Finally a new brand standards guide was produced which included creative templates for a wide variety of communications media which ensured consistency of presentation and delivered major savings in future design and artwork costs.