Project Description
Brand development
Palm oil is the most popular vegetable oil across the world with demand outstripping supply.
West Africa has tremendous potential to grow production without the environmental issues prevalent in South Asia. Our client VoltaRed have made a multi-million pound investment in the cultivation and processing of palm oil in the Volta region of Ghana.
John has really captured the essence of what VoltaRed is trying to achieve as an ethical commercial enterprise and translate this into a great brand and story.
We worked closely with the owners of the business to capture and shape this tremendous story of economic development for one of the poorest regions in Ghana. We visited the company’s plantations and community programmes, speaking to employees and local community leaders and photographed and videoed the operations.
We then developed the powerful brand story to promote the business to investors to fund further expansion. We developed the branding and positioning, investor presentations and built the company website.