Project Description

The new owners of the Laboursite group wanted to galvanise this group of disparate construction services business each of which operated independently and under a different brand. Lyons was asked to devise a new brand strategy that would unite the businesses both visually and culturally.

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After undertaking a review of each business, a new brand architecture was devised. The business best brand perceptions was called Wysepower. The new architecture sought to build on these positive perceptions by creating a new umbrella brand, Wysegroup. All other businesses were rebranded as a Wyse family. The new brand better engaged with staff and customers alike, and lead to a new integrated marketing approach with delivered significant new business opportunities and business improvement.