Project Description
Aviation bid strategy
In the first instance we provided Bond with last minute reviewing services for a bid in the Emergency Services sector. We were able to work with the team to produce copy that conveyed how Bond presented added value in their solution.
Simple adjustments in tone and approach, the inclusion of key selling messages and a real understanding of the true requirements combined to create a truly persuasive bid.
‘one of the best things we’ve ever done’
Within weeks we were asked to support another bid, but this time at its launch. Sue ran a workshop to help the Senior Management Team understand their customer’s real needs and to articulate how Bond addressed these with their unique solutions.